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The agency was founded in 1992 by the late David Robert Lynch King A.A.. David had been in the field of Management and Marketing for over 30 years. He was Manager of Rentokil Guyana from 1972 to1975 and with the Neal & Massy Group (AINLIM) from 1975 to 1992 in a senior management position. David was a Past President of the Private Sector Commission (PSC), the Caribbean Employers Confederation and the Rotary Club of Georgetown, and a Past Chairman of CAGI (the Employers Organisation), and the Georgetown Club. In 1997 he was awarded the Golden Arrowhead of Achievement A.A.. King Advertising Limited (KAL) was started after he resigned from the Neal & Massy Group.

At its founding the agency teamed up with what was then one of the leading Advertising Agencies in Trinidad and Tobago, Aleong & Agostini Ltd. The agency was then known as King Aleong & Agostini Advertising Limited.

In August 1996 the agency changed its name to King Advertising Limited (KAL) when Aleong & Agostini Advertising Ltd closed their doors. KAL then formed an association with Hernandez FCB of Trinidad & Tobago, which lasted for several years until they also closed their doors.

KAL today continues with the tradition of strong links with leading local and foreign producers of television and radio commercials.The agency currently enjoys a fruitful relationship with Publicis Caribbean located in Trinidad and Greg Hoyos & Associates of Barbados. KAL's experienced Media Department focuses on securing the correct placement at the best rates available by maintaining constant contact with media houses and cultivating an excellent working relationship with them.These production and distribution networks ensure that the two crucial functions of (i) producing creative work of the highest standard and (ii) getting the work seen by the client’s target market are fulfilled.